Igniting your inner drive

This handbook explains what makes inDrive different, why our mission matters, and how we work together to challenge injustice through fair choices. It brings together our culture, values, ways of working, and the behaviors we expect from every inDrivean — so that as we grow across teams, countries, and products, we stay aligned on what we are building, how we make decisions, and what kind of people thrive here.

Why we exist?

We are inDrive, a company on a mission to challenge injustice through fair choices. Our strategic goal is to provide choice for 1+ billion people through business and non-profits.

What makes inDrive unique

Our business model is a tool for driving positive change. Impact is at the very heart of how we operate. Our commercial growth fuels positive social impact, which, in turn, strengthens our business. We use our profits for good - that’s how we challenge injustice on a global scale. 

In every market where we operate, we build honest, inclusive services that offer fair choices. Our peer-to-peer mobility model lets people set their own ride terms, and our low commissions make essential services more accessible.

In e-grocery, we provide high-quality food at affordable prices, close to people's homes, improving their quality of life. Our impact programs go further, helping people overcome barriers to economic independence, addressing environmental issues, and protecting the rights of women and children.

This philosophy is in our DNA. When we make important decisions, we ground them in our mission and values.

When deciding whether to enter a new market, be it a country or a niche, we base this decision on the level of injustice we see. A key consideration is how aggressively and unethically competitors are maximizing profits at the expense of ordinary people.

Achieving more together

At inDrive, we work as one global team toward ambitious goals. We are constantly thinking of ways to help people, it’s at the core of who we are. Through ownership and shared responsibility we keep performing at our best, evolving our services, creating new opportunities that can improve lives.

In December 2024, our country manager in Mexico encountered a situation where many people were out of work and struggling financially right before the holidays.

To reach these people as quickly as possible, we went to the unemployment agencies in 17 cities and spoke to job seekers about the opportunities with inDrive. Some 80,000 people were looking for a job, and 2% of them became our drivers: that’s 1,600 people given the opportunity to earn an income.

This is what our first value is about. >>

Reinventing capitalism

Our approach can be described as reinventing capitalism. We’re showing that challenging injustice and making a positive impact can be a successful business model. We believe that a company can be financially successful and use its profits for good. And we hope that others will follow our example.

Arsen Tomsky

“It’s a very exciting experiment to build a large, very successful company on a less materialistic idea. If successful, I believe many other entrepreneurs, companies will repeat it. And if some of them achieve success, we have a good chance to invent a new kind of tech entrepreneurship that changes the trajectory of modern capitalism. This is my goal.”

Creating fair choices

We believe that products and services can create fair choices for millions of people globally. We always try to act in the customers’ best interests. We don’t raise the price once we’ve gained a foothold in the market. For us, there is only one path, and it should be fair.

We focus on keeping the commission low and providing in-app benefits for our customers, while supporting the community through our impact projects in educational, sports, or leadership initiatives.

This is the foundation for another of our values >> 

inDriveans are

The culture of inDriveans is defined by a few key traits, essential for building a mission-driven business together as a large, global team.

United by our inner drive

Our inner drive comes from how deeply we are inspired by our purpose and the amazing people around us. Together we challenge injustice, create opportunities for those who are often overlooked, and never walk away when we can make an impact. This passion drives both our goals and our everyday work.

During a driver meeting in Tangier, one of our supervisors, Anas, noticed a man in a wheelchair asking thoughtful questions about drivers’ day-to-day experiences. Curious, Anas approached him after the session. The man explained that, due to his health condition, finding a job had been incredibly difficult.

He had recently joined inDrive as a driver. To support him, we offered a zero-commission arrangement and provided a mobile phone to help him get started. Soon after, Anas discovered that seven more drivers with disabilities had joined the platform.

We don’t just dream up ideas — we have the passion to bring them to life. This is what sets us apart >>

Challenging the status quo

Sometimes we find ourselves in the role of pioneers — there are no external role models or ready-made solutions, so we have to create our own path from scratch. But there are also times when we don’t need to reinvent the wheel, just move forward quickly. That’s why we also need to be able to find and adapt existing market solutions to our needs.

From the start, we’ve followed our own growth model. If we had simply copied other ride-hailing companies, we might have remained a tiny startup. But having our own vision and a clear sense of direction helped us go much further. Yet we also know that doing everything on our own would never let us outperform world-class competitors.
inDrive is bold, but also smart and willing to adapt to the best practices.

Shaping the future takes significant resources, so we build on what works, reusing strong solutions, learnings, and successes. >>

Developists

What is a "developist"? It's a word we created. It might not be in the dictionary yet, but it's exactly how we define our passion for growth.

We are developists – people who develop themselves and the world around them. We build, improve, and evolve systems while they're still being defined.

We don't wait for perfect conditions, we create the conditions. We turn messy, fast-moving environments into working solutions for millions, and keep pushing them forward.

When we discovered that community-driven projects could outperform traditional marketing, we didn't stick to the old way — we adapted. Our Ride to Donate campaign in Mexico mobilized 3.6% of our active users to raise $30,000 for local NGOs. That is what being a Developist looks like: continuously testing, learning from the market, and sharing success to scale our impact globally.

Of course, this important concept is also in our values >>

Different, yet united

We come from different cultures, religions, traditions, and educational backgrounds. In many ways, we can be quite different from one another, but that doesn’t stop us from working together. On the contrary, we respect, embrace, and value our differences. That’s where our strength lies. We focus on what unites us, not what divides us.

Arsen Tomsky, CEO

“We're a global company, and we don't pretend the world is one size. At inDrive,  your race, gender, age, beliefs, or sexual orientation can be anything. The only thing that matters is that you respect your colleagues, you do your best work, and that you believe in what we're building here.”

How we work?

We have shared inner drive and direction. To succeed we have a shared way of working that we aim to follow.

Listen and communicate

Everyone has the chance to be heard — what matters is the quality of the idea, not who raised it. As we grow, careful listening and proactive communication are what keep us aligned. We work across many time zones, so we respect each other's hours and lean on async updates. And we communicate with respect, always: we accept professional mistakes, but never disrespect.

We encourage you to get to know your team and cross-functional partners early on, and to speak up clearly. Whether you are working together in the office or connecting remotely with a bit of casual small talk, always feel free to ask questions, seek help, or offer support whenever things don't go as planned.

Be bold and make it happen

We're developists — we conquer new markets, test new models, and take risks, knowing we're never alone in it. Fearlessness is at the heart of inDrive's approach. But boldness only counts when carried to a result. A great presentation about the future means nothing until someone owns it and sees it through.

Pavit, our PR leader in India, is a good example: when drivers protested in 2024, she stepped up well beyond her remit and resolved it city by city. Although working directly with drivers wasn’t among her official responsibilities, Pavit stepped up without hesitation.

She analyzed the issue, organized on-the-ground meetings, and spoke with drivers in several cities. Thanks to her proactive approach, the drivers agreed to end their protests against inDrive.

There’s no point in being busy if it doesn’t lead to results. >>

Learn and celebrate through feedback

Every result that falls short of ideal is a learning opportunity, and feedback is one of the most valuable learning tools, helping us move forward and assess our performance. It’s important to pause once in a while and appreciate even small wins.

Work like you live

We work passionately and rest properly. Wasting time isn't our culture, and some days run long — but when work's done, switch off and give time to the people who matter. To avoid burnout, work smart, prioritize, and speak up when you need help or rest.

It is always a good idea to agree with your team on response times for non-urgent tasks so everyone can truly disconnect during personal time. Feel completely free to silence work notifications during your rest hours and speak up whenever your plate gets a bit too full

Keep the mission in mind

The mission isn't abstract — it shows up in every decision. Every action you take has real meaning and consequences, so it is important to always consider how your work aligns with inDrive's goals.

Learning our unique way of doing things takes time, and that is completely normal. No matter your background, it is helpful to dive into our goals and values by studying our processes.

Use inDrive

To truly improve people's lives and deliver better products, we need to understand how our services work in the real world and stay connected to the bigger picture.

• Use inDrive firsthand as a passenger, driver, courier, or customer, and ask the people around you for their honest feedback on our services.

• Sharing these real-world insights and observations with your colleagues is a great way to help us live out our mission and improve together.

Do good.

Even when no one is watching.

Don't cause harm — through indifference, dishonesty, laziness, or anything that would make you feel ashamed.

So, let's go challenge injustice.