Good morning, inDrivean!

Today, we are all part of a large company — one with a special history and a  distinctive culture. This culture is important to us, and we want to preserve it. No  matter how big the company grows, we want to move forward together in the  same direction.  That’s exactly what this handbook is for — to define and guide that direction for  all of us.  Let’s go.

Where am I?

This is inDrive — a one-of-a-kind company. One whose mission is to challenge  injustice and whose strategic goal is to make the world a fairer place.

Why is inDrive so different?

Many companies claim they’re unique and unlike any other. But in our case, this is  actually true.  What makes InDrive unique is the idea that our business model is a tool for  driving positive change. We don’t see impact as an added extra — it’s at the very  heart of how we operate. Our commercial growth fuels a positive social impact,  which, in turn, strengthens our business. That’s how we challenge injustice on a  global scale.

In every market where we operate, we build honest, inclusive services that  offer fair choices. Our peer-to-peer mobility model lets people set their own  ride terms, and our low commissions make essential services more  accessible.

In e-grocery, we provide high-quality food at affordable prices,  close to people's homes, improving their quality of life. Our impact  programs go further, helping people overcome barriers to economic  independence, addressing environmental issues, and protecting the rights  of women and children.

This philosophy is in our DNA. 
When we make important decisions, we ground  them in our mission and values.

For example:

When deciding whether to enter a new market, be it a  country or a niche, we base this decision on the level of injustice we see. A  key consideration is how aggressively and unethically competitors are  maximizing profits at the expense of ordinary people

Further together

We are constantly thinking of ways to help people, it’s at the core of who we are.  Our focus is always on real people's needs and on evolving services that create  new opportunities and even improve lives. We can achieve goals this large and  important only through teamwork. By collaborating with one another, we can go  further

In December 2024, our country manager in Mexico encountered a  situation where many people were out of work and struggling financially  right before the holidays.

To reach these people as quickly as possible, we  went to the unemployment agencies in 17 cities and spoke to job seekers  about the opportunities with inDrive. Some 80,000 people were looking for  a job, and 2% of them became our drivers: that’s 1,600 people given the  opportunity to earn an income.

Redefine сapitalism

Our approach can be described as redefining capitalism. We’re showing that  fighting injustice and making a positive impact can be a successful business  model. We strongly believe that a company can be highly financially successful  without seeking profit for the sake of profit alone. And we hope that others will  follow our example.

Arsen Tomsky

“Today, technology companies have reached immense influence over billions of people, and because of that, it becomes dangerous if they are driven solely by profit. If those technology companies’ main focus is making revenues, it may not  be safe. It could be really dangerous. inDrive is not a social enterprise,  though it’s a very exciting experiment to build a large, very successful company on a less materialistic idea.

If successful, I believe many other entrepreneurs, companies will repeat it. And if some of them achieve  success, we have a good chance to invent a new kind of tech entrepreneurship that changes the trajectory of modern capitalism. This is  my goal.”

inDrive in one word

We are constantly thinking of ways to help people, it’s at the core of who we are.  Our focus is always on real people's needs and on evolving services that create  new opportunities and even improve lives. We can achieve goals this large and  important only through teamwork. By collaborating with one another, we can go  further

Ride-hailing companies usually enter new markets with low commissions  and heavy promotion. Over time, as the service gains popularity, they raise  their commissions and impose stricter requirements on drivers.

When we  enter a new market, we always consider how we could support the  community through our impact projects in educational, sports, or  leadership initiatives

inDriveans are

The culture of inDriveans is defined by a few key traits, essential for building a  mission-driven business together as a large, global team.

Engaged

This is about our inner drive — without this, inDrive might not even exist. This  drive comes from how deeply we are inspired by our purpose and the amazing  people around us. Together we fight injustice, create opportunities for those who  are often overlooked, and never walk away when we can make an impact. This  passion drives both our major goals and our everyday work. We don’t just dream  up ideas — we have the passion to bring them to life. This is what sets us apart.

During a driver meeting in Tangier, one of our supervisors, Anas, noticed a  man in a wheelchair asking thoughtful questions about drivers’  day-to-day experiences. Curious, Anas approached him after the session.  The man explained that, due to his health condition, finding a job had  been incredibly difficult.

He had recently joined inDrive as a driver. To  support him, we offered a zero-commission arrangement and provided a  mobile phone to help him get started. Soon after, Anas discovered that  seven more drivers with disabilities had joined the platform.

Looking for the right ways

It’s important to understand that there is no universal recipe: different approaches  work in different situations.  Sometimes we find ourselves in the role of pioneers — there are no external role  models or ready-made solutions, so we have to create our own path from scratch.  But there are also times when we don’t need to reinvent the wheel, just move  forward quickly. That’s why we also need to be able to find and adapt existing  market solutions to our needs.

From the start, we’ve followed our own growth model. If we had simply  copied Uber, we might have remained a Yakutsk-based — or at best, a  Russian — startup. But having our own vision and a clear sense of  direction helped us go much further. Yet we also know that doing  everything on our own would never let us outperform world-class  competitors.  inDrive is bold, but also smart and willing to adapt to the best practices.

Developists

Our higher goal is to make a positive impact on people’s lives. And this means we  need to stay flexible, inventive, and creative. By nature, we are developists —  constantly exploring, experimenting, changing the environment, and inspiring  those around us. This directly affects our services: they have to be high-quality,  and we build them with real professionalism.

You can’t be a developist without constantly evolving. We are learning and  growing — working alongside top professionals in our field, participating in  training programs, reading widely, discovering new ways to develop ourselves.

We discovered that in some countries impact projects perform better than  marketing campaigns, which means we can support communities  according to our purpose, and promote the platform.

For example, Ride to Donate in Mexico. In 2024, 75,949 users — 3,6% of the  total active users in Mexico — participated in the campaign and  successfully raised $30,000, with $15,000 each allocated to our two NGO  partners.

Different, yet united

We come from different cultures, religions, traditions, and educational  backgrounds. In many ways, we can be quite different from one another, but that  doesn’t stop us from working together. On the contrary, we respect, embrace, and  value our differences. That’s where our strength lies. Together, with our incredible  collective experience, we can create truly innovative projects and reshape the  world. We focus on what unites us, not what divides us.

Cultural differences often show up in unexpected ways. It’s important to  constantly keep them in mind. For example, in some countries, a great  team-building event might be pizza-and-beer night, while in others,  vegetarian options and avoiding alcohol should be considered.

Another  example: during Ramadan, we adjust working hours for teams in Muslim countries to make it easier for our teammates to work while fasting and spend quality time with their families in the evening.

How to drive in

In our company, there’s a certain way we do things. Of course, these aren’t strict  rules — more like a shared direction we aim to follow.

Listen to others

One of the most inspiring aspects of inDrive is that everyone has the opportunity  to be heard. It doesn’t matter who suggested the idea — if it’s great, we should embrace it. So, listen carefully and thoughtfully to all your colleagues.

This becomes even more important as the company grows. With more  departments and overlapping tasks, there’s a risk of wasting time and effort —  unless we stay in close contact.

Many of our teams are made up of people who are completely different —  both professionally and personally. We’ve come to realize that if we don’t  listen to each other carefully and intentionally, it becomes almost  impossible to achieve alignment and move forward.

For example,  newcomers sometimes propose and push ideas the team has already  tried and found ineffective — and we end up wasting time. Listening isn’t  as easy as it sounds, but it’s absolutely essential.

Communicate

In a large, widespread team like ours, being proactive from the start is crucial.  Get to know everyone, learn who does what and how things work, and don’t  hesitate to ask questions. Nobody can read minds, so if there's something you  want to discuss, speak up. At inDrive, there are no hierarchical barriers — you can  confidently reach out to any employee, regardless of their position. For example,  feel free to message Arsen on Slack.

inDrive never sleeps. One of our superpowers is our team’s global  distribution. We operate across so many time zones that there’s always  someone at work, ready to handle something urgent.  At the same time, we always respect each other's time zones. This came as  a surprise to one of our colleagues from Kazakhstan:  "No one ever asked me to stay late to handle something.

Colleagues from  LATAM would always check how we could share updates asynchronously.  If I wasn’t available, we’d figure it out together. I never have to cancel  personal plans — I feel truly supported, like we’re all in it together."

Remember, our communication is built on respect. We respect each other,  even when we disagree. It’s important to express our opinions and give feedback  honestly and openly, but equally important to do so with courtesy. Without it, we  wouldn’t be able to collaborate as successfully as we do.

Build trust and long-term relationships with your colleagues: support, listen,  and always seek common ground. We work together toward a shared goal and  spend a lot of time with one another, so we need to be partners.

At inDrive, it is crucial to reach agreements. Cultural differences can  sometimes lead to unexpected conflicts — for example, the directness  typical of Eastern Europeans might be seen as rudeness in other regions.  However, by discussing personal preferences at the start of a project and  being open to your colleagues' needs, you can greatly reduce the risk of  misunderstandings.

Be bold

Fearlessness is at the heart of inDrive's approach. We are developists, so we  constantly strive to conquer new markets, test new models, engage new people,  experiment, and take risks — and that takes true fearlessness. It’s not always easy,  but we have to be bold. And you should know that you’re never alone — you can  always lean on your colleagues, just in case.

Perhaps the best example of being fearless is inDrive’s growth. People  came up with new ideas, explored new markets, and traveled to countries  they had never been to before to open new offices, including in the most  dangerous cities in the world. Thanks to this boldness, we’ve built a large,  strong company.  Another example comes from India. In 2024, drivers across the country  staged protests against all major ride-hailing services.

For inDrive, the  situation was quickly diffused — thanks to swift action by our PR leader,  Pavit. Although working directly with drivers wasn’t among her official  responsibilities, Pavit stepped up without hesitation. She analyzed the  issue, organized on-the-ground meetings, and spoke with drivers in  several cities. Thanks to her proactive approach, the drivers agreed to end  their protests against inDrive.

We also strive to cultivate internal fearlessness — where employees feel confident  to express their opinions and ask any questions without fear. For the moment, this  is more a goal than fully achieved reality, but we are firmly committed to moving  in this direction toward fearlessness

Think and take action

At inDrive, initiative matters deeply. As we grow into a large company and a  market leader, we strive to maintain our speed, drive, flexibility, and passion. That’s  why we aim to keep up the pace and take action — there’s so much important  work to do.  But equally important is responsibility — simply making a suggestion or  preparing a beautiful presentation about the future isn't enough. You need to  take ownership and see it through to the end.

In March 2025, a few of our female colleagues launched the Women Drive  community after recognizing the need for a safe, supportive space to  discuss topics such as careers, communication, work-life balance, and  more. It all started in Cyprus, and now it’s picking up speed — thanks to  local enthusiasts.

Learn and celebrate through feedback

To continue growing and collaborating effectively, we need to foster a culture of  feedback as a team. Every result that falls short of ideal is a learning opportunity,  and feedback is one of the most valuable learning tools, helping us move forward  and assess our performance. We review mistakes not to place blame but to learn  and gain experience.

But it’s not just about learning. We’re so focused on continuous improvement  that we sometimes forget to celebrate our achievements. It’s important to pause  once in a while and appreciate even the small successes.

Work like you live

At inDrive, we work passionately and know the importance of proper rest. Our  approach to work isn’t based solely on formalities. During the workday, downtime  is rare — wasting time is simply not part of our culture. Sometimes you may need  to put in extra hours. However, when the workday is over, it’s time to focus on  unwinding and spending meaningful time with family and friends. inDrive will  always understand if you have special occasions that require your attention  during working hours.

To achieve our major goal, we need to structure our work in a way that  prevents burnout. Remember: nobody is a mind reader, so only you know how  you feel. We aim to work smart, use all the tools available, prioritize tasks, and  always speak up when help or rest are needed.

Tips and tricks

This section is dedicated to advice on how to act while working at inDrive. We’ve  tried to make it as practical as possible, while avoiding unnecessary detail and  well-known ideas.

Talk to your colleagues

At inDrive, we put people first. That's why we value communication.

• Try to get to know everyone as soon as possible — your team and anyone  else connected to your work.

• Don’t hesitate to ask for help, and always ask questions if something isn’t  clear.

• Be clear about important matters — don’t assume your colleagues will  f igure them out on their own. 
If you have the chance to work from the office, take it. It helps bring  everyone together.

• If you don't, that's okay too. Just try to take opportunities to talk to people.  For example, start a meeting with some small talk. Or, if something isn’t  going as expected, begin by asking what kind of help is needed.

Understand how everything works

inDrive has its unique way of doing things. If you are new here, it will take some  time to figure everything out — and that’s completely normal.

• At the beginning, it’s very important to understand inDrive’s goals and  values — why we do things and how. Study this document, read the Inner  Drive book, and watch the Inner Drive film.

• Always learn the context and processes — no matter what your experience,  there are lots of new things to discover with inDrive.

• Take time to understand your tasks and what's expected of you in your role.  Don’t hesitate to seek clarification and ask again if needed.

• Be open to trying new approaches — what worked before might not always  work here.

• If at first something apparently has nothing to do with you, think again —  maybe you can still contribute and help.

Make things happen

One of inDrive’s values is performance — it helps us keep moving forward toward  key goals. It’s about being bold, decisive, and making things happen.

• If you see a way to improve something, speak up and take action.

• When you propose an idea, think about how it can be implemented. If  possible, get involved, or even take the lead in making it happen.

• Don't be afraid to try new approaches — as long as they align with inDrive's  mission and values.

Keep our mission in mind

At first, the company’s mission might seem abstract — but it’s not. It’s something  we apply in practice, in every decision we make.

• Every action you take has meaning and consequences. Always consider  how it aligns with inDrive's mission.

• Remember your own growth — both professional and personal.

Respect your colleagues

At inDrive, we build everything on respect for other people. We accept  professional mistakes, but any form of disrespect is unacceptable.

• Be fair and polite when talking to colleagues, listen carefully to their words  and ideas.

• Focus on what brings us together. Avoid discussing potentially sensitive  topics that aren’t related to our shared work.

• Be mindful of cultural differences — sometimes just a single emoji can help  prevent misunderstandings.

• When working with others for the first time, start by agreeing on common  principles.

Improve our products

To improve people's lives, we need to understand how our services work in the  real world and listen to feedback.

• Try to see the bigger picture: attend company-wide meetings, read the  digest, stay up to date with the latest news.

• Use inDrive — whether as a driver, courier, customer, or passenger. Ask  everyone what they think about our service. Share your experience and  insights with colleagues.

• Keep track of your product’s metrics.

Instead of thousand words

We could write endless guides and explanations. But at the end of the day, only  one thing matters.  Be good. Even when no one is watching. Don’t cause harm to people —  customers, teammates, or anyone else — through indifference, dishonesty,  laziness, negligence, corruption, or any other action that would make you feel  ashamed.  So, let’s go challenge injustice.